The cookie is used to store the user consent for the cookies in the category "Analytics". This cookie is set by GDPR Cookie Consent plugin. Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category. The _hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.Īssociated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers. This cookie is set by Hubspot whenever it changes the session cookie. These cookies ensure basic functionalities and security features of the website, anonymously.Ĭloudflare sets this cookie to identify trusted web traffic. Necessary cookies are absolutely essential for the website to function properly. This helps to disprove the myth that exists in the news industry that the edition format is preferred only in an older age group.īased on their research findings, Twipe believes that edition-based publishing should be core to the strategy of every newspaper publisher. Perhaps one of the most eye-opening findings from our research is that the even preference for editions holds true across age groups. While the research clearly indicates that roughly half of all news consumers prefer to receive news in an edition format, the team was surprised by how well this key finding held up, irrespective of the age of the participants. The most common reason people started to pay for online news was because they could not get news in the specific format otherwise (30.6%). Alan Hunter, Head of Digital at The Times & The Sunday TimesĪnother very interesting finding was that lack of news in specific format drives readers to pay for digital news. In times of limitless information and limited time, editions provide the valuable service of selection and judgement. Our readers love the curated order, finite experience and editorial choice. They read 10-30 minutes per news session, prefer to be briefed on the overall news once a day, are less likely to seek out free news (less price sensitive), are more likely to read only one news source, and prioritize editorial selection, finishability, and in-depth analysis. In a nutshell, across countries and age groups, half of all news consumers prefer editions. Newsflow readers check the news more frequently, read in shorter sessions, and access more sources of news.īased on this, the team at Twipe also developed a persona for edition readers versus newsflow readers: They appreciate editorial selection and finishability.Įdition readers look less for free content and are more loyal to one news brand. Edition readers are typically busier people who want to take time once a day to go through a package of news. Twipe’s research found that editions correspond to fundamentally different reader behaviors and needs. Their key finding was that half of all readers prefer to read digital news in an edition format, and this holds true across countries and age groups.Īn edition is a bundled package of content, with a clear beginning and end while a newsflow is a continuously updating stream of information. Through surveys and interviews of news readers across Europe and the US, Twipe’s researchers explored general news consumption habits and attitudes towards paying. In the second phase of their multi-year research project, they studied the readers of digital news, and examined the motivation and habits of nearly 4,000 participants in six European countries and the United States. They released their findings in the first chapter of the Reinventing Digital Editions series, and highlighted 8 successful digital-only editions. Last year Twipe-the Belgian company specializing in Digital Publishing and ePaper Analytics-ran a research project which examined successful new digital formats for publishers.
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